THE NEW XM
BMW

THE NEW XM
BMW

THE
NEW XM
BMW

role
SENIOR ART DIRECTOR

role
SENIOR ART DIRECTOR

role
SENIOR ART DIRECTOR

project
THE NEW XM

project
THE NEW XM

project
THE NEW XM

project
THE NEW XM

project
THE NEW XM

client
BMW

client
BMW

client
BMW

agency
THE GAME / JUNG VON MATT

agency
THE GAME / JUNG VON MATT

agency
THE GAME / JUNG VON MATT

Unapologetically Forward

With a bold and striking new exterior, the new BMW XM is the first-ever in many forms in the high-performance model range, reflecting the new model's extraordinary attributes: extroversion, sovereignty, and self-determination. Across many channels, the campaign showcases an unapologetically forward-thinking and pure expression. It is an extravagant experience, to fit a lifestyle that breaks the norm.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

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"The XM is very strong,
bold, and unique.
Without a number."

Damagoj Dukec - Head of BMW Design

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"The first-ever electrified high-performance vehicle."

Frank van Meel - CEO of BMW M

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©2022 Alexandre Amaral and the respective agencies. All Rights Reserved. Imprint

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