Alexandre Amaral | Elvis is Death

role
CONCEPT

project
ELVIS IS DEATH

client
MTV

agency
LODUCCA

Elvis is not dead. Elvis is Death. A bloody journey to save rock n' roll.

The King of Rock reappears in this TVC for MTV Brazil to show that Elvis is not dead, but in fact has become the ‘bringer of death’. Frustrated at the poor state of modern rock ‘n roll, he decides to go on a bloody crusade purging those who stand to cause the most damage to his beloved rock ‘n roll. This includes: Terrible air guitarists, B-grade musicians who make covers of overplayed classics and even karaoke wannabees.

Elvis is not dead. Elvis is Death. A bloody journey to save rock n' roll.

The King of Rock reappears in this TVC for MTV Brazil to show that Elvis is not dead, but in fact has become the ‘bringer of death’. Frustrated at the poor state of modern rock ‘n roll, he decides to go on a bloody crusade purging those who stand to cause the most damage to his beloved rock ‘n roll. This includes: Terrible air guitarists, B-grade musicians who make covers of overplayed classics and even karaoke wannabees.

Elvis is not dead. Elvis is Death. A bloody journey to save rock n' roll.

The King of Rock reappears in this TVC for MTV Brazil to show that Elvis is not dead, but in fact has become the ‘bringer of death’. Frustrated at the poor state of modern rock ‘n roll, he decides to go on a bloody crusade purging those who stand to cause the most damage to his beloved rock ‘n roll. This includes: Terrible air guitarists, B-grade musicians who make covers of overplayed classics and even karaoke wannabees.

Elvis is not dead. Elvis is Death.
A bloody journey to save rock n' roll.

The King of Rock reappears in this TVC for MTV Brazil to show that Elvis is not dead, but in fact has become the ‘bringer of death’. Frustrated at the poor state of modern rock ‘n roll, he decides to go on a bloody crusade purging those who stand to cause the most damage to his beloved rock ‘n roll. This includes: Terrible air guitarists, B-grade musicians who make covers of overplayed classics and even karaoke wannabees.

Elvis is not dead. Elvis is Death.
A bloody journey to save rock n' roll.

The King of Rock reappears in this TVC for MTV Brazil to show that Elvis is not dead, but in fact has become the ‘bringer of death’. Frustrated at the poor state of modern rock ‘n roll, he decides to go on a bloody crusade purging those who stand to cause the most damage to his beloved rock ‘n roll. This includes: Terrible air guitarists, B-grade musicians who make covers of overplayed classics and even karaoke wannabees.

awards
Cannes Lions 2013 - Shortlist - Film
Cannes Lions 2013 - Shortlist - Film Craft
London International Awards 2013 - Bronze - Film
FIAP 2014 - Shortlist - Film
Colunistas Brasil 2013 - Gold - Film Script
Colunistas São Paulo 2013 - Gold - Film Soundtrack
Colunistas São Paulo 2013 - Bronze - Film for Broadcast
Colunistas São Paulo 2013 - Bronze - Film Direction
El Ojo 2013 - Shortlist - Art Direction
CCSP 2013 - In Book - Direction
CCSP 2013 - Shortlist - Song

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