FLUTTER FANTASY
MAYBELLINE NEW YORK
FLUTTER FANTASY
MAYBELLINE NEW YORK
FLUTTER FANTASY
MAYBELLINE NEW YORK
FLUTTER FANTASY
MAYBELLINE NEW YORK
FLUTTER FANTASY
MAYBELLINE
role
CONCEPT / CREATIVE DIRECTOR
role
CONCEPT / CREATIVE DIRECTOR
role
CONCEPT / CREATIVE DIRECTOR
role
CONCEPT / CREATIVE DIRECTOR
project
SURREAL MASCARA
project
SURREAL MASCARA
project
SURREAL MASCARA
project
SURREAL MASCARA
client
MAYBELLINE NEW YORK
client
MAYBELLINE NEW YORK
client
MAYBELLINE NEW YORK
production studio
SEHSUCHT
agency
SEHSUCHT
production studio
SEHSUCHT
Get your eyelashes ready.
For the launch of Maybelline New York's new Falsies Surreal mascara, we invited digital influencers to experience our immersive digital installation, aptly named 'Extend Your Lash Reality'. Stepping into a surreal world where imagination comes to life, guests were captivated by the seamless blend of fantasy and reality. Adding to the excitement, we introduced an interactive AI Avatar that engaged and interacted with the audience throughout the event.
Get your eyelashes ready.
For the launch of Maybelline New York's new Falsies Surreal mascara, we invited digital influencers to experience our immersive digital installation, aptly named 'Extend Your Lash Reality'. Stepping into a surreal world where imagination comes to life, guests were captivated by the seamless blend of fantasy and reality. Adding to the excitement, we introduced an interactive AI Avatar that engaged and interacted with the audience throughout the event.
Get your eyelashes ready.
For the launch of Maybelline New York's new Falsies Surreal mascara, we invited digital influencers to experience our immersive digital installation, aptly named 'Extend Your Lash Reality'. Stepping into a surreal world where imagination comes to life, guests were captivated by the seamless blend of fantasy and reality. Adding to the excitement, we introduced an interactive AI Avatar that engaged and interacted with the audience throughout the event.
Get your eyelashes ready.
For the launch of Maybelline New York's new Falsies Surreal mascara, we invited digital influencers to experience our immersive digital installation, aptly named 'Extend Your Lash Reality'. Stepping into a surreal world where imagination comes to life, guests were captivated by the seamless blend of fantasy and reality. Adding to the excitement, we introduced an interactive AI Avatar that engaged and interacted with the audience throughout the event.
Get your eyelashes ready.
For the launch of Maybelline New York's new Falsies Surreal mascara, we invited digital influencers to experience our immersive digital installation, aptly named 'Extend Your Lash Reality'. Stepping into a surreal world where imagination comes to life, guests were captivated by the seamless blend of fantasy and reality. Adding to the excitement, we introduced an interactive AI Avatar that engaged and interacted with the audience throughout the event.
next case
next case
next case
next case
next case
©2024 Alexandre Amaral and the respective agencies. All Rights Reserved. Imprint