RUN SP
NIKE
RUN SP
NIKE
RUN SP
NIKE
RUN SP
NIKE
RUN SP
NIKE
role
ASSOCIATE CREATIVE DIRECTOR
role
ASSOCIATE CREATIVE DIRECTOR
role
ASSOCIATE CREATIVE DIRECTOR
role
ASSOCIATE CREATIVE DIRECTOR
project
RUN SP
project
RUN SP
project
RUN SP
client
NIKE
client
NIKE
client
NIKE
agency
VMLY&R
agency
VMLY&R
agency
VMLY&R
To be born in São Paulo is to react.
To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.
To be born in São Paulo is to react.
To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.
To be born in São Paulo is to react.
To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.
To be born in São Paulo is to react.
To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.
To be born in São Paulo is to react.
To create a strong connection with the runner community in the biggest Brazilian city, Nike launches a digital campaign that drives attention to what a tough city like São Paulo takes away from the people. A @RunSP Twitter account was created, sharing what runners like the most, running. The content supports and empowers them to face the city's everyday challenges.
"I believe that sports are a big intervention inside São Paulo."
Crânio - Graffiti Artist and Skateboarder
"I believe that sports are a big intervention inside São Paulo."
Crânio - Graffiti Artist and Skateboarder
"I believe that sports are a big intervention
inside São Paulo."
Crânio - Graffiti Artist and Skateboarder
"I believe that sports are a big intervention
inside São Paulo."
Crânio - Graffiti Artist and Skateboarder
"I believe that sports
are a big intervention
inside São Paulo."
-
Crânio - Graffiti Artist and Skateboarder
"It is not a city for amateurs."
Lino Bocchini - Editor and Runner
"It is not a city for amateurs."
Lino Bocchini - Editor and Runner
"It is not a city for
amateurs."
Lino Bocchini - Editor and Runner
"It is not a city for amateurs."
Lino Bocchini - Editor and Runner
"It is not a city for
amateurs."
Lino Bocchini - Editor and Runner
credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln
Filmmaker: Caio Guatelli
Photographer: Caio Guatelli
credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln
Filmmaker: Caio Guatelli
Photographer: Caio Guatelli
credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln
Filmmaker: Caio Guatelli
Photographer: Caio Guatelli
credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln
Filmmaker: Caio Guatelli
Photographer: Caio Guatelli
credits
Managing Director: Valeria Ordonhez
Associate Creative Directors: Alexandre Amaral, Marcel Ares
Senior Art Director: Rodrigo Marinheiro
Senior Copywriter: Mariana Mancia
Planning: Natalia Lincoln
Filmmaker: Caio Guatelli
Photographer: Caio Guatelli
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