project
SOLARBOOST

project
SOLARBOOST

project
SOLARBOOST

project
SOLARBOOST

project
SOLARBOOST

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support.
The technology draws parallels with the construction of a space-shuttle, in which every part
has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

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