Alexandre Amaral | Solarboost

role
SENIOR ART DIRECTOR

project
SOLARBOOST

client
ADIDAS

agency
JUNG VON MATT / SPORTS

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support.
The technology draws parallels with the construction of a space-shuttle, in which every part
has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

Rocket science you can wear.

Inspired by NASA engineering and designed for pure performance, the new Adidas SOLARBOOST is essentially ‘rocket science that you can wear’. The brand-new technical performance silhouette features Tailored Fibre Placement Technology which uses Aramis data to create special fibres at precise points in the mid-foot sole, ultimately creating a significant amount of extra support. The technology draws parallels with the construction of a space-shuttle, in which every part has a unique purpose. Every element in the SOLARBOOST has been maximised for a specific performance-driven function in this Global campaign. The content includes: video manifesto, print ads, POS material and bitesize product feature videos.

ADI_RGB_Solar_Boost_SideShot_Action_ML_8704

ADIDAS_Solar_Beauty_shots_Boost_Female_01_RGB

credits
Managing Director: Katja Kraus
Executive Creative Director: Zoran Drobina
Creative Team: Felix Umbach, Alexandre Amaral, Denis Rätzel, Sebastian Plum, Elisa Penido, Cora Hänel
Client Service Director: Holger Hansen
Senior Account Directors: Christopher Franz, Niels Böse, Lisa Währer
Photographer: Miko Lim
Production Company: Glam PR
Film Director: Andreas Roth
Styling: Adrien Rabago
Hair & Make-up: Marina Gravani & Opus Beauty
Postproduction Photo: PX2
Postproduction Film: Digital Straik
Music Composer: 2WEI Music

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